The Elounda Peninsula at the TSUM, the famed Moscow department store

During a period spanning 3 weeks, one of the visitors Moscow's best known department store will have the opportunity to win a week's holiday at the Elounda Peninsula, a hotel comprised solely of suites with private pools. All that needs to be done in order to participate in the lottery is to buy a product from the famous Bellefontaine cosmetics brand.

To inaugurate this collaboration, a special event took place at the TSUM where, in the presence of all media representatives, the winner received his prize from none other than Phillip Kirkorov, Russia's national artist, as recognised by a special award from Prime Minister Vladimir Putin.